iControl Systems, the nation’s leading provider of retail collaborative business intelligence and Scan Based Trading applications, today announced the addition of Dennis (“Denny”) Belcastro to the Board of Directors, effective immediately. Mr. Belcastro becomes the final member of the 2012 board of directors, which features seven returning and four new members.
Denny is Executive Vice President, Industry Affairs and Collaboration at the Grocery Manufacturers Association (GMA) where he is responsible for GMA’s strategic collaboration platforms and key industry initiatives to best serve the Association’s membership. Based in Washington, D.C., GMA is the voice of more than 300 leading food, beverage and consumer product companies (CPG) that sustain and enhance the quality of life for hundreds of millions of people in the United States and around the globe. GMA assist its members to produce safe products through a strong and ongoing commitment to scientific research, testing and evaluation and to provide consumers with the products, tools and information they need to achieve a healthy diet and an active lifestyle.
Prior to joining GMA, Denny was Vice President, Customer Development and Industry Affairs for Kraft Foods North America where he was responsible for Kraft’s “First to the Table” integrated focus on customer collaboration and overall business relationships within the industry. In addition, Denny led Kraft’s engagement with corporate initiatives that included customer marketing and supply chain areas of focus. Denny also served as the Executive Director and Tournament Chairman of Kraft Nabisco Championship, the first major on the LPGA tour and one of golf’s crown jewels, where he was responsible for total development and implementation of sales, marketing, media, and all operational aspects of the event. The KNC was Kraft’s premier CEO customer engagement forum for senior executive leadership within the industry.
Denny began his career in the food industry in 1976 when he joined Standard Brands in Pittsburgh, PA as field sales representative. During the past thirty-five years, Denny has held several business and customer development and organizational leadership positions with Nabisco and Kraft, including as Vice President, Sales and Customer Logistics for its Direct Store Delivery segment.
“Rounding out our 2012 board with someone of Denny’s stature is a source of great pride for me,” said iControl’s Chairman and CEO Tal J. Zlotnitsky. “We are committed to combining research and analytics, sophisticated technology, and the talents and skills of our team of professionals to make a profound impact on the retail supply chain. Denny’s holistic understanding of the supply chain, and his and GMA’s commitment to foster better collaboration and integration between retailers and suppliers, is a perfect fit with the vision and mission of iControl."
“As consumer trends continue to evolve and in order to build competitive advantage across the value chain, it is becoming essential to create trading partner collaboration that are fact-based and real-time,” said Mr. Belcastro. “iControl takes an integrated approach with trading partners to help trade partners optimize the use of time and resources, efficiently anticipate and plan for emerging consumer trends, and create more effective relationships that optimize the value chain.”
A native of Aliquippa, PA, Denny holds a bachelor degree in business communication from Edinboro University of Pennsylvania where he majored in integrated communication and was a four-year letterman in intercollegiate baseball, serving as team captain for two years. Denny earned his executive Master of Science degree in business and organizational communication at Northwestern University. Denny and his wife Marsha make their home in a Chicago suburb and have three adult children.
About iControl Systems USA, LLC
iControl (iControldsd.com) provides a fully integrated, Collaborative Business Intelligence platform and the human resources to support it. Our mission is to help retailers and suppliers share critical trading information in a central, standardized Master Data Portal. Our platform enables fact-based, timely, data-driven decisions that boost sales, reduce waste, promote efficiency, reward transparency, and align performance metrics. There are over 22,000 retail outlets taking part in iControl’s programs in all 50 states, 63 retail banners, and over 3,000 suppliers participating.