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Atrenta will Discuss SoC Realization at VLSI India Conference 2012 - System on Chip (SoC) Realization is the emerging market that bridges the gap between an electronic system concept and its implementation in silicon
Atrenta will Discuss SoC Realization at VLSI India Conference 2012

 

PRZOOM - /newswire/ - New Delhi, Delhi, India, 2012/01/03 - System on Chip (SoC) Realization is the emerging market that bridges the gap between an electronic system concept and its implementation in silicon.

   
 
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What: Mr. Sathyam Pattanam, Senior Director Engineering for GenSys™ and SpyGlass® Low Power Verification Products at Atrenta, will participate in a panel entitled "SoC Realization – A Bridge to New Horizons or a Bridge to Nowhere?" at the VLSI Design Conference 2012.

System on Chip (SoC) Realization is the emerging market that bridges the gap between an electronic system concept and its implementation in silicon.

In the panel, Mr. Pattanam will discuss the merits of early analysis methodologies and solutions, together with panelists from other semiconductor and EDA companies including:

• Broadcom - Subhash Chintamaneni, Senior Manager, DTV Division;
• Cadence – Raju Pudota, Group Director, Flash IP Engineering;
• Freescale – Ganesh Guruswamy, Vice President and Country Manager;
• InfoTech Enterprises – Ram Gollapudi, General Manager, Hi-tech Business Unit;
• Seer Akademi – Srikanth Jadcherla, Chairman and CEO, Electronics Education Company;
• ST – Rajamohan Varambally, Director Technology R&D;
• Synopsys – Vikas Gautam, Director, Verification and IP products;
• TI –Mahesh Mehendale, TI Fellow and Director, Center of Excellence for VLSI Architectures.

Professor P.P. Chakrabarti, IIT Kharagpur, will moderate the panel to explore and discuss the meaning of SoC Realization and its impact on the cost and schedule for advanced SoC designs.

When: January 9, 2012 from 5:25pm to 6:40pm IST

Where: VLSID 2012, HICC, Hyderabad, India

Why: SoC design promises to revolutionize a vast array of products and markets, but the cost of design for SoC devices is growing at a rapid pace. Shrinking market windows necessitate reuse of semiconductor IP, either from third-party sources or prior internal designs. But the quality and completeness of this IP is often not completely known. Structured design methodologies that focus on early identification and correction of design issues, rigorous methods to qualify semiconductor IP and automated approaches to assembling the components of an SoC promise to address many of the cost and schedule challenges.

For information about the VLSID Conference, visit vlsiconference.com/.

Atrenta (atrenta.com), the Atrenta logo and SpyGlass are registered trademarks, and GenSys is a trademark of Atrenta Inc. All others are the property of their respective holders.

This press advisory contains forward-looking statements. Atrenta disclaims any obligation and does not undertake to update or revise the forward-looking statements in this press advisory.

PR Agency
Liz Massingill, Lee PR
E: liz[.]leepr.com / T: +1-650-363-0142

 
 
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Atrenta will Discuss SoC Realization at VLSI India Conference 2012

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