Gartner Magic Quadrants position vendors within a particular market segment based on their completeness of vision and their ability to execute on that vision.
According to Gartner,“The Leaders quadrant contains technology providers that demonstrate the optimal blend of insight, innovation, execution and the ability to “see around the corner.” These providers lead the market in e-commerce by consistently demonstrating their understanding of emerging technologies, such as social and mobile capabilities, combined with an understanding of globalization. These technology providers offer products that cover core e-commerce capabilities as well as innovative capabilities, and are consistently on clients' "longlists" and shortlists of e-commerce evaluations. Leaders have a record of winning these accounts and delivering customer satisfaction, strong support and professional services, leading to the implementation of a successful e-commerce site. These Leaders also have demonstrated longevity in the e-commerce market, as well as a commitment to new product innovations for Internet sales. In addition, they represent technology providers with the strongest capability to meet Internet B2B and B2C selling requirements.”
The report continues,“technology providers in the Leaders quadrant have demonstrated consistent, extensive and durable execution in delivering e-commerce websites at the enterprise level. In addition, the maturity of this market demands that leaders maintain a strong vision regarding the key points that have emerged during the past year, including globalization, mobile e-commerce, social commerce, multiple deployment options and multisite management; the capability to support B2C, B2B and B2B2C selling models; integration with multiple points of interaction, such as mobile, call centers and stores; and support for overall sales, service and marketing in an e-commerce context.”
Oracle ATG Web Commerce Suite offers a comprehensive and scalable commerce software platform that helps deliver a personalized customer buying experience across multiple customer touchpoints, including the web, contact center, mobile devices, social media, and physical stores.
“As customers engage via mobile, online and in-store environments, Oracle’s solutions help consumer-facing businesses to deliver a fluid, personalized customer experience across all channels,” said Mike Webster, senior vice president and general manager, Oracle Retail. “We believe Gartner’s recognition of Oracle ATG in the Leaders Quadrant underscores our achievements in providing an easy-to-use commerce platform that accommodates an array of channels while enabling the highest performance and scalability for the most demanding consumer and B2B environments.”
(1) Gartner “Magic Quadrant for E-Commerce,” by Gene Alvarez, Chris Fletcher, Praveen Sengar and Sharon A. Mertz, November 3, 2011
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About Oracle Retail
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