Both the Interactive Media Council (IMC) and the International Academy of the Visual Arts have recognized the work of Hospitality eBusiness Strategies by awarding them with these authoritative organizations’ highest awards in 2006.
These seven new awards are in addition to the five 2006 Web Marketing Association WebAwards, announced earlier this fall, for outstanding achievement in website development including the 2006 Best Travel Website Award for RIU Hotels & Resorts’ Cancun portal.
The 2006 Interactive Media Awards:
• Best-in-Class to The Saint Paul Hotel, St. Paul, MN
• Outstanding Achievement to New Yorker Hotel, New York City, NY
• Outstanding Achievement to Indigo Reef Marina Homes Resort, Marathon, FL
The Interactive Media Council (IMC), New York, NY is a nonprofit organization of leading web designers, developers and other web-related professionals. These 2006 Interactive Media Awards™ (IMA) in the Travel/Tourism category recognize the very best of hospitality, travel and tourism websites based on planning, execution, professionalism and standards compliance.
The 2006 W3 Awards:
Gold Award Winners:
• RIU Hotels & Resorts’ Cancun Portal, Hotel & Lodging Category
• Tranquility Bay Beach House Resort, Marathon, Florida, Hotel & Lodging Category
Silver Award Winners:
• Historic Hotels of America, Washington, DC, Structure & Navigation Category
• Waterstone Resorts & Vacation Hotels, Panama City Beach, Florida, Hotel & Lodging Category
The W3 Awards are sanctioned and judged by the International Academy of the Visual Arts consisting of top-tier professionals from media, advertising and marketing firms. The Gold award represents best website entries in the hospitality industry and the Silver distinction is awarded to outstanding entries that represent a high standard of excellence.
HeBS conceptualized the award-winning websites, created the contents, developed the strategies for the sites’ user-friendliness, search-friendliness, and booker-friendliness, provided the Internet marketing strategies, and designed the award-winning websites in partnership with its associated design shop PreVisual.
Noted Max Starkov, HeBS president and CEO, “The competitive advantages of a comprehensive, well executed direct Internet strategy is well understood by the award winners and hoteliers in general. Direct Internet marketing and distribution starts and ends with the hotel website, so the goal is clear: create a powerful web presence that enables the hotel to reach out directly to customers and increase revenues, and lessen dependence on third parties to avoid price and brand erosion. These awards underscore the importance of how a creative, informative, visually pleasing website can add genuine value to hotel marketing and distribution efforts.”
Said William Morrissey, President of Morrissey Hospitality Companies, “We are delighted that The Saint Paul Hotel website won the Best-in-Class award and even more pleased that it has contributed to a successful business strategy. The web is increasingly important to our business model. We look forward to an even stronger 2007 due to our growing web traffic, higher internet conversions and more brand awareness.
Based in New York City, Hospitality eBusiness Strategies (HeBS) is the leading Internet marketing and distribution strategy consulting firm for the hospitality and travel verticals. HeBS has pioneered many best practices in Internet marketing in hospitality. HeBS specializes in helping hoteliers build their Internet distribution and marketing strategies, increase online sales and customer loyalty, improve ADRs and establish interactive relationships with their customers. A diverse client portfolio of over 350 top tier major hotel brands, multinational hospitality corporations, hotel management and representation companies, franchisees and independent hotels and resorts, has sought and successfully taken advantage of their eBusiness expertise.