Rovi Corporation today announced that BT, Red Bull TV, Honda, and Ladbrokes will develop interactive campaigns to run on the Rovi Advertising Network as part of the Rovi Smart TV Advertising program. These companies join Channel 4, which was one of the first to join the Rovi Smart TV program in the United Kingdom.
“Smart TV is becoming a very serious proposition for advertisers in the UK, who are increasingly keen to test the medium and be first-movers in using the power of the new platform,” said Jon Hewson, advertising business director, EMEA at Rovi Corporation. “A number of major advertisers and agencies are already collaborating with Rovi to blaze the trail in the connected TV space and develop creative ways to connect with customers.”
The Smart TV program was created to study how to effectively reach consumers via the growing number of Internet-connected devices in consumers’ homes. Using Rovi’s advanced advertising technologies, companies are able to deploy capabilities like in-depth multimedia graphics and video as part of their advertising campaigns that run on high-definition televisions, Blu-ray Disc players, and other Internet-connected devices.
“We continually evaluate new technology platforms to determine the best methods of interaction. The Rovi Advertising Network has the technological depth and the valuable research capabilities to provide us with additional understanding of how our consumers are choosing to interact with brands and what messages are most relevant in different environments,” said Justine Tate, senior online media manager, BT.
The Rovi UK Smart TV program includes Samsung Smart TVs and Blu-ray Players available now in the UK and other countries in Europe. Rovi is also collaborating with Decipher, one of the UK’s leading media strategy and research companies, to conduct a two-phase Smart TV study. Audience reach, retention, awareness, and influence are being measured, and the research is expected to provide the industry with a better understanding of how consumers engage with advertising on connected devices.
“The Smart TV Advertising program provides another genuine opportunity for us to connect with consumers and provide meaningful information about our brand to them in a new way, taking advantage of the additional functionality and creativity offered by this new medium,” said Martin Moll, head of marketing, Honda.
Via the Smart TV interface, companies are able to promote their brands in a new, interactive way, directly into the family living room. According to the newly released results of Phase One of the Rovi Smart TV UK study, 84 percent of the study respondents use the Samsung Smart Hub content portal, and for the majority of respondents it is used by other household members as well.
“Red Bull TV is targeted towards people in search of fascinating online video experiences, so it is especially fitting that we use the connected device platform and Rovi’s interactive advertising capabilities to deliver content to potential viewers,” said Jeanette Reilly, channel management, Red Bull TV.
The UK extension of the Rovi Smart TV Advertising program follows U.S. and Canadian programs that launched earlier this year. Rovi also conducted a two-phase Smart TV study in the U.S. and recently released the Phase One and Phase Two findings, which showed that 80 percent of respondents noticed the presence of ads on the connected TV platform, and approximately a third of those who noticed an ad also clicked on it.
Currently, Rovi’s advertising services, products and technologies together reach more than 40 million households globally. The Rovi Advertising Network targets advertisers, agencies and brand marketers, providing highly measurable and interactive TV advertising options designed to reach an engaged consumer audience that is actively seeking live, recorded, on demand, cable or network programming.
The Rovi Advertising Network enables advertisers to make a consolidated media buy across multiple interactive TV platforms, including Internet-connected devices — set-top boxes (STBs), TVs and Blu-ray® Disc players, media players, game consoles and other devices — and leading service providers. Used by leading brands from a variety of industries including Carnival, Channel Four, and Bank of Montreal, the Rovi Advertising Network enables marketers to reach millions of TV viewers across the many platforms that comprise the TV entertainment experience today.
About Rovi Corporation
Rovi Corporation (rovicorp.com) is focused on revolutionizing the digital entertainment landscape by delivering solutions that enable consumers to intuitively connect to new entertainment from many sources and locations. The company also provides extensive entertainment discovery solutions for television, movies, music and photos to its customers in the consumer electronics, cable and satellite, entertainment and online distribution markets. These solutions, complemented by industry leading entertainment data, create the connections between people and technology, and enable them to discover and manage entertainment in an enjoyable form.
Rovi holds approximately 5,100 issued or pending patents worldwide and is headquartered in Santa Clara, California, with numerous offices across the United States and around the world including Japan, China, Luxembourg, and the United Kingdom.
Forward Looking Statements
All statements contained herein that are not statements of historical fact, including statements that use the words "will" or "is expected to," or similar words that describe the Company's or its management's future plans, objectives, or goals, are "forward-looking statements" and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results and/or from any future results or outcomes expressed or implied by such forward-looking statements. Such factors are further addressed in the Company's most recent report on Form 10-Q for the period ended September 30, 2011 and such other documents as are filed with the Securities and Exchange Commission from time to time (available at sec.gov/). The Company assumes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release, except as required by law.