TNS has announced the appointment of Rebecca Wynberg as CEO of the company’s qualitative business. Wynberg takes up this new role in January and will work with Luc Rens and Kristin Sharp, who recently joined TNS as COO of Qualitative in leading the company’s qualitative work globally.
“Rebecca is one of the outstanding qualitative practitioners of our generation. She has worked with a range of clients around the world and is entrepreneurial,” said Eric Salama, CEO, TNS. He continued,“Rebecca is passionate about her work and I am confident that she will form an extraordinary team with our existing qualitative specialists.”
Wynberg was a founding partner of Sadek Wynberg, which she sold to Kantar in 2003 –taking up the role of CEO of Millward Brown’s UK qualitative arm in the process. More recently she has been partnering with Unilever to raise standards of qualitative work carried out on their behalf, through a far-reaching global training and accreditation programme.
"It's very exciting to be joining TNS,” said Wynberg. She continued,“I'm looking forward to working with the many excellent researchers around the world to ensure best practice and build an inspiring qualitative business to deliver growth for clients."
TNS has made a number of senior strategic hires during 2011, strengthening capabilities in innovation, thought leadership, marketing sciences, creativity and digital. Salama comments,“We know our clients are facing increasingly complex challenges and we have boosted our teams to ensure that we are well-placed to help them achieve business growth in 2012 and beyond.”
TNS (tnsglobal.com) advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.
TNS is part of Kantar, one of the world's largest insight, information and consultancy groups.
Kantar (kantar.com) is one of the world's largest insight, information and consultancy groups. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.