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Deployment of Application Packaging Standard Certified Applications and Services Grows by 66 Percent - Deployment of Application Packaging Standard (APS) Certified Applications and Services grows by 66 percent as the APS Catalogue expands to nearly 300 offerings
Deployment of Application Packaging Standard Certified Applications and Services Grows by 66 Percent


PRZOOM - /newswire/ - Renton, WA, United States, 2011/12/15 - Deployment of Application Packaging Standard (APS) Certified Applications and Services grows by 66 percent as the APS Catalogue expands to nearly 300 offerings.

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Apptix, BackupAgent, Microsoft Office 365, Microsoft Exchange 2010, goMobi, Infratel, LiveOffice, and UNITY Mobile are among newest applications to earn APS certification and packaging

Parallels, the hosting and Cloud services enablement leader, today announced that Parallels Automation partners are achieving a 66 percent yearly growth rate in the number of deployed applications and services among those certified and packaged in the Application Packaging Standard (APS) program. In addition, the applications available in the APS catalogue have exceeded 2 million downloads by hosters, service providers and their customers.

The APS program enables Independent Software Vendors (ISVs) and other providers of hosted services to gain access to a vast sales channel by connecting with more than 10,000 Parallels service providers and resellers who serve more than 10 million small and medium businesses (SMBs). In turn, hosters and other cloud service providers have access to the growing variety of APS-enabled applications and services that are easy and ready-to-deploy. Service providers using Parallels Automation and Parallels Plesk Panel can quickly and easily add new, sticky APS packaged services while generating higher average revenue per user (ARPU).

In addition to the explosive, double-digit growth of deployed APS applications, more than 100 applications have been added or updated under the APS certification program in 2011 alone, covering a wide range of Web, messaging and collaboration, infrastructure and other hosted applications. The entire catalogue of packaged and/or updated applications in the APS ecosystem is now approaching 300, with dozens more applications from ISVs expected to receive APC certification and packaging in the coming year.

“APS is the shortest time-to-market, time-to-revenue channel building path for hosted applications and cloud services” said Birger Steen, CEO of Parallels. “Certified and packaged APS applications are win-win for the hoster and ISV alike. Parallels congratulates all of the vendors who have received APS certification for their packages, and we look forward to welcoming even more hosters and service providers who recognize that reselling APS-certified apps delivers tremendous growth value for their businesses.”

APS certified and packaged applications and services have created a valuable new revenue opportunity - for both hosting industry service providers and ISVs - by introducing a "pluggable" approach to distributing hosted applications. Once packaged in the APS format by a software vendor, an application can be easily "plugged" into the infrastructure of any hosting provider that has implemented the standard "socket" for hosting APS applications. Service providers can then offer these packaged APS applications and services to their customers, either in a sell-up package, individually if it is open source commercial, or as a commercial application from a third party vendor.

The new or recently updated applications in the APS catalogue are from across the spectrum of hosted applications and services, including:

• Web: Attracta, goMobi, Pinnaclecart, SiteLock, Soholaunch,, UNITY Mobile;
• Messaging and Collaboration: Apptix, Infratel, LiveOffice, MessageSolution, Microsoft® Exchange 2010, Microsoft® Office 365, MX Sweep, OfficeDrive, Open-Xchange, SmarterMail, SpamExperts, VideoMost, XandMail;
• Infrastructure: BackupAgent, Microsoft® Hyper-V;
• SaaS: Microsoft® Dynamics 2011.

Once an application from an ISV is APS packaged and certified, Parallels is committed to promoting the package via various partner marketing programs, such as:

• Listing applications in the catalog;
• Use of the APS Certification logo;
• Spotlighting ISVs and their APS-certified packages during Parallels hosting industry webinars;
• Participating in additional marketing opportunities including industry trade shows, events and more.

Additional information about the Parallels ecosystem enabled by the APS can be found at This page also links to, which includes a listing of APS applications, technical documents and guidelines for ISVs on how to package applications in APS. Parallels also offers ISVs an APS packaging course and a student guide, as well as certified APS system integration partners to provide experienced development resources to accelerate time-to-market.

About Parallels
Parallels ( is a worldwide leader in hosting and cloud service enablement and desktop virtualization. Founded in 1999, Parallels is a fast-growing company with more than 800 employees in North America, Europe, and Asia. Follow us on Twitter at and Like Us on Facebook at

Quotes from Independent Software Vendors (ISVs) who have packaged their APS applications

“Apptix has leveraged the APS program as a competitive advantage to attract and support blue chip channel partners seeking to transition into the exploding Cloud market,” said Dave Ehrhardt, President and CEO of Apptix. “The technology standard provides the flexibility for us to easily meet unique partner requirements for integration across platforms, seamless shopping cart and storefront experiences, and customizable invoicing and billing.”

With over 1.3 million sites, Attracta is the world’s most popular SEO tool. Attracta's FREE search engine submission and SEO tools are fast becoming a standard feature of web hosting. Hundreds of hosting companies use Attracta to increase profits and market share by providing increased website traffic and inclusion by Google for all their customers. Attracta's APS integration with Parallels provides single sign-on, automated provisioning and automated creation and submission of XML Sitemaps to Google, Yahoo, Bing and Ask, along with other important SEO tools. "We are excited to partner with Parallels and look forward to helping their hosts become more profitable, providing a better service for their customers", said Troy McCasland, VP Business Development for

“The move to Parallels Automation and the certification of our APS enabled email security, archiving and web security services has been a game changer for MXSweep over the last 6 months,” said Aiden Callaly, VP Sales MXSweep. “MXSweep now has 15 large hosters and telcos, in multiple geographies selling our services and this is something we could not possibly have achieved in such a short timescale without leveraging the power of the Parallels ecosystem, complimentary ISVs, and APS. It is clear that as the adoption of cloud services continues to ramp up in 2012, ISVs that do not form strategic alliances with partners like Parallels face an uncertain future as they try to scale their businesses. Because of its strategic vision and investment in their Automation platform, Parallels is certainly well ahead of the market in delivering this capability, and through the APS standard has provided an easy and replicable route for ISV’s to take their services to a global marketplace.“

Roy Joseph, President, UNITY Mobile commented “UNITY Mobile is fully committed to the ISV ecosystem enabled by APS. The independent APS certification reinforced by Parallels’ support, acts as a catalyst that drives the discovery and adoption of new services such as mobile website creation to hosting and service provider market sectors.“

"Having the award-winning goMobi mobile website creation tool available to all 10,000-plus Parallels Web services providers and resellers is an exciting development in the growth of the mobile Web. Using APS to deliver goMobi as a plug-and-play application could not have been easier, and has allowed us to expand our potential market base significantly," said Eileen O'Sullivan, COO, dotMobi.

“By integrating LiveOffice Discovery Archive and LiveOffice Personal Archive with APS, service providers can now easily sell and provision the most comprehensive cloud archiving solutions in the market,” said Matt Camassa, director of business development for LiveOffice. “From a channel perspective, LiveOffice gains access to Parallels’ premier partner ecosystem, which is a true win-win.”

"At SpamExperts, we are thrilled to be the only professional Email Security provider that allows Service Providers for fully automated email security provisioning to their end-clients. The APS package synchronizes the backend of Service Providers with either the Hosted or Local Email Security Cloud of SpamExperts. SpamExperts stands for "Email Security in the cloud or on premises", thanks to the cooperation with Parallels and the APS package, SpamExperts stands for "Instant and automated email security in the cloud or on premises!"

“Websites are increasingly under attack from hackers who steal data, destroy websites, and infect web-surfers. Integrating with Parallels Automation via APS allowed StopTheHacker to enable hosters to generate revenue and protect millions of customers using our cutting edge, SaaS based security service. Thanks to Parallels and APS, customers see a familiar interface which accelerates the adoption of website security, providing a safer Internet for all”, says Peter M Jensen, CEO of StopTheHacker.

"SmarterTools is proud to be part of the Parallels Application Packaging Standard program. The APS Standard and the rise of Parallels Automation marks the maturation of the entire Parallels Platform. As a long-time partner of Parallels, we are excited that SmarterMail, our Microsoft Exchange alternative, is now available to the Parallels network of web hosts and ISV's worldwide." said, Derek Curtis, V.P. of Marketing and Communications.

“APS has helped us attract more resellers, lets us bring them on board much faster, and generates more users for both us and our resellers. It’s really been a very worthwhile investment” said Roland Sars, Co-founder and Director, BackupAgent.

“SiteLock is very excited to launch this partnership with Parallels via our new APS package. With the number of malware attacks continuing to grow each day, providing affordable website security solutions to small business has never been more important,” said Neil Feather, President of SiteLock. “We place great value on protecting not only SiteLock subscribers, but also their customers. Their protection is proven whenever the SiteLock Trust Seal is displayed. Partnering with Parallels through APS is a great way for us to extend our reach and deliver this valuable service through a convenient platform to our small business audience.”

"Infratel is proud to offer an APS package for our Infra Cloud Receptionist service. The APS package gives the 10,000 plus Parallels web hosting customers fast and easy access to resell, limiting up front exposure and creating near instant cash-flow. The APS package makes implementation simple, seamless and easy. Infra Cloud Receptionist was created as a fully integrated service and designed with the Parallels web hosting customer in mind. The Parallels relationship has been great for us and for our resellers.” Craig Ball, Director of Sales.

“SME and Financial services firms alike are struggling to meet regulatory and legal demands for the management and storage of electronic communications,” said Kevin McInerney, Global Business Manager for MessageSolution. “While Compliance mandates are complex and the capital costs can be significant. The aim of MessageSolution’s Managed Service Provider Archiving Platform is to give service providers and Hosters the tools to become trusted cloud archiving and eDiscovery service providers.”

“As the ecommerce platform of choice for Parallels, we've seen tremendous growth in the past few years,” said Mike Auger, President and CEO of PinnacleCart. “Through APS, we're now working with large telecoms, cable companies and web hosting providers to be the recommended shopping cart platform worldwide. Working together, we're creating new solutions to serve the entire Parallels service provider partner base.”

“Parallels has been a great partner in expanding the access of our site builder to their service provider partners via APS, allowing web hosters to offer an easy solution to create a website. We at Soholaunch feel honored to be offered in the APS Catalog as one of the many new commercial cloud oriented applications that are setting new trends in technology.”

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Deployment of Application Packaging Standard Certified Applications and Services Grows by 66 Percent

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