NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, today announced that its renowned real-time traffic service, NAVTEQ Traffic Pro, has expanded coverage in the United Arab Emirates (UAE - Dubai, Abu Dhabi, Sharjah, Ajman, Ummm Al Quwain, Ras Al Khaimah and Fujairah) and in the Kingdom of Saudi Arabia (Riyadh, Jeddah, Mecca, Medinah, ad-Dammam).
“There has been dramatic growth of GPS probe data NAVTEQ is able to collect from millions of handsets and connected in-car and PND devices. This has allowed us to accelerate our traffic expansion, doubling our coverage in the UAE to almost 7,500 kilometres and adding coverage (around 14,700 kilometres) in the Kingdom of Saudi Arabia,” commented Ghassan Freij, General Manager MENA NAVTEQ. “This is a major milestone in a region where traffic information is particularly valued.”
NAVTEQ Traffic Pro delivers up-to-the-minute information fast and frequently, accurately reflecting real-world conditions on motorways, main and secondary roads. Research shows that drivers in the region want exactly this type of information - in a NAVTEQ regional survey*, 96% of people using wireless navigation expressed a desire for a real-time traffic service.
Based on the world’s most diverse traffic collection network, NAVTEQ Traffic Pro aims to provide peerless information so consumers know where and when to drive. NAVTEQ aggregates and analyses data from a vast array of sources, including the world’s largest compilation of both commercial and consumer probe data; the world’s largest fixed proprietary sensor network; event-based data collected from government sources; and billions of historical traffic records. For the UAE and Saudi Arabia, NAVTEQ Traffic Pro is based on data from a combination of commercial and consumer-based probe data.
NAVTEQ Traffic Pro is currently available for a growing list of countries across the globe where it powers a vast array of connected devices including in-car navigation systems, personal navigation devices, mobile phones, smart pads and websites.
*NAVTEQ Wireless Navigation Research in the UAE and Saudi Arabia, July 2010
NAVTEQ is the leading global provider of location content in the form of maps, traffic and places data that enables navigation, location-based services and mobile advertising around the world. NAVTEQ supplies precise, comprehensive location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 5,800 employees located in 200 offices in 54 countries.
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NAVTEQ and Traffic Pro are trademarks in the U.S. and other countries. All rights reserved.