Silverpop™, the only marketing technology provider offering advanced email marketing and marketing automation solutions, today announces its customer base has grown to more than 1,500, with 100 new customers added in Q3. Additionally, Silverpop has recently recognized 115 customers as “Engage Certified,” after demonstrating they have successfully mastered the Engage product through a two-part assessment test.
Among the most recent customers to choose Silverpop to help take their marketing programs to the next level include:
• nTelos Wireless
• Park ‘N Fly
• The National Society of Collegiate Scholars
• Yamaha WaterCraft Group
• Wayne State University.
“Companies that select Silverpop realize that as customers become more self-reliant and self-directed, marketers must evolve their programs to meet the ever-increasing expectations for highly relevant and helpful information via more channels and in a more personal way than ever before,” said Bill Nussey, CEO of Silverpop. “Our vision is help marketers achieve and exceed the expectations of their customers by offering the industry’s most powerful product platform combined seamlessly with the most leading edge and easy to consume best practices and thought capital.”
The increasing need to deliver highly personalized information to customers that demand a greater degree of relevancy has led to a dramatic increase in the usage of Silverpop features designed to make marketing efforts more automated and marketers more efficient. For example, in the past 90 days Silverpop has identified the following trends:
• 36% increase in the number of customers integrating Silverpop Engage with their CRM system;
• 32% increase in the number of customers using Web Tracking functionality to make decisions based on customer behavior;
• 29% increase in the number of customers using Programs to design multi-step campaigns;
• 25% increase in the number of customers taking advantage of Lead Scoring capabilities.
To meet the ever-changing needs of its customers, in addition to continuing to strengthen its core email marketing and marketing automation offerings, Silverpop also recently expanded its social offerings. In August, Silverpop became the first in the industry to offer Social Sign-in, which allows customers to offer their site visitors a simple alternative to web form completion. By allowing them to register for online offers by signing in with their existing social network accounts, the process is simplified for registrants, increasing conversions. The company also launched Publish-to-Social, which lets customers schedule posts via social networks that coincide with their email sends, and introduced two new mobile applications. And in early Q4, Silverpop announced its acquisition of location-based marketing platform PlacePunch, making it possible for clients to engage customers via location check-ins incorporated into multi-channel campaigns.
“We couldn’t be more excited about what our future looks like in 2012,” Nussey added. “To effectively drive revenue in today’s complicated marketplace you must be everywhere your target audience is, all the time—listening to what they tell you, paying close attention to their behaviors and then automatically delivering content that corresponds to their individual needs. Silverpop is in a unique position to make this vision a reality, and we look forward to doing so with such a great group of forward-thinking clients.”
Silverpop (silverpop.com) is the only marketing technology provider with expertise in email marketing and marketing automation. In today’s customer-driven marketplace, one in which marketers must reach their target audience more often, via more channels and with more relevant messages than ever, this combination is ideal and unique. Silverpop’s products are designed for marketing departments across a variety of industries, that want to increase revenue, improve ROI, and operate more efficiently. Marketers using Silverpop are able to devote time to strategy as well as execution as a result of the company’s focus on innovative, easy-to-use technology, simple implementation and services and support designed to give marketers the help they need while allowing them to maintain control of their marketing efforts. With a presence in the United States, Europe and Australia, Silverpop is trusted by leading brands around the globe.