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BASF Increases its Presence in Growing African Markets - The company will open a new office in Nairobi, Kenya, to serve customers in East Africa and Sub-Sahara - BASF.com
BASF Increases its Presence in Growing African Markets

 

PRZOOM - /newswire/ - Ludwigshafen, Germany, 2011/12/07 - The company will open a new office in Nairobi, Kenya, to serve customers in East Africa and Sub-Sahara - BASF.com. DE000BASF111

   
 
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• Sales in Africa to more than double by 2020;
• New office for East Africa and Sub-Sahara in Nairobi, Kenya;
• Social project in Kibera in cooperation with UN HABITAT;
• Direct aid to Dadaab refugee camp.

“Africa is a huge continent with a wealth of raw materials and a growing population. At the same time, the dynamically growing economy has enormous potential for BASF. Through establishing a stronger local presence we will be able to even further support our customers and to enhance BASF's market position,” said Jacques Delmoitiez, President, responsible for BASF's business in Europe, the Middle East and Africa.

The company’s target is to more than double sales in Africa by 2020. Its sales, excluding oil and gas, were around €1 billion in 2010.

The sale of innovative construction chemicals for the booming construction industry in the urban areas of East Africa is one of the main focuses of activity, as is the distribution of crop protection products that increase crop yields. At the same time, BASF is expanding its business in the consumer sector with products such as ingredients for personal care products and laundry detergents as well as pharmaceutical ingredients. Here, the company is profiting from a growing middle class with rising consumer aspirations.

BASF is also developing solutions to the pressing challenges that affect large parts of Africa. For the private housing sector, BASF supplies insulating materials such as Neopor®. Another key project is the fight against vitamin A deficiency. Too little vitamin A can cause blindness and makes people more prone to infections. Staple foods, such as cooking oil and flour, are therefore fortified with vitamin A with the help of BASF.

Supporting important social projects
“Our engagement in East Africa ensures that everyone benefits – our customers, the local population and BASF. We want to be good neighbors at all our sites worldwide. This is why we are supporting important social projects in Kenya,” said Peter van den Hoek, head of newly established unit Market Development Africa. Furthermore, van der Hoek will be Managing Director of the Nairobi-based subsidiary BASF East Africa Ltd.

In Kibera, Nairobi, BASF is supporting a project in cooperation with the United Nations Human Settlements Program (UN-HABITAT) and local partners. The Kibera Soweto East Resource Centre provides physiotherapy and occupational therapy for handicapped children and medical care for babies and infants. There is a counseling center which offers HIV tests to patients. The staff of the center also provides training for handicapped children and young adults. BASF wants to use its engagement to improve the prospects of the people living in Kibera.

To alleviate the immediate suffering caused by the drought in East Africa, BASF has supplied emergency aid to the refugee camp in Dadaab via the United Nations High Commission for Refugees (UNHCR). Also, this year’s Christmas collection by the BASF Social Foundation will be used to support the population in Kenya affected by the drought. A joint project with UN HABITAT and the Kenyan government aims to improve the water supply through the Daua River in order to cope better with the drought in future. BASF employees in Germany are encouraged to donate to this project during the month of December. BASF has already forwarded an advance of €100,000.

About BASF in Africa
The BASF Group has been active in Africa for 90 years. The company has been exporting colorants and intermediates to Kenya from its headquarters in Ludwigshafen, Germany since the end of the 1920s. Today, the BASF Group has more than 1,000 employees in Africa (excluding the oil and gas business). In North Africa, the company is represented in Egypt, Algeria, Morocco and Tunisia. The key industries are construction, textiles, agriculture, automotive and the health care and plastics sectors. The BASF Group company Wintershall has been producing oil onshore in Libya since 1958, and it is also involved in an offshore oilfield. In South Africa, BASF has production facilities for emission catalysts, construction chemicals, coil coatings and polyurethane plastics. A production site for dispersions is currently under construction and is expected to be completed in the second half of 2012.

About BASF
BASF (basf.com) is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and agricultural products to oil and gas. As a reliable partner BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of about €63.9 billion in 2010 and had approximately 109,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet or in its Social Media Newsroom at newsroom.basf.com/.

 
 
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BASF Increases its Presence in Growing African Markets

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BASF Newsroom |
Contact: Ursula von Stetten - BASF.com 
+49 621 60-48271 ursula.stetten-von[.]basf.com
 
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