The 2011 Frost & Sullivan Middle East Market Penetration Leadership Award in Defence is presented to Al Yah Satellite Communications Company PrJSC (Yahsat).
"Key to Yahsat's success in the defence market is its state-of-the-art service 'YahSecure', which provides highly secure and reliable connectivity for military as well as government agencies suitable for most mission critical commercial applications," notes Frost & Sullivan Research Analyst Anshul Sharma. "A keen understanding of end user requirements, coupled with critical performance drivers such as partnerships, innovation and reliability, has enabled Yahsat to become a leader and trusted partner in the military satellite communications market."
Yahsat is the first satellite operator in the Middle East region to provide a highly secure satellite service on Ka band, which addresses the need of armed forces for critical and confidential information, breach–proof encryption services and robust levels of security.
YahSecure offers highly reliable and secure links with regional and global coverage for a range of applications for government and military entities.
The development of a strategic long-term partnership approach with key satellite service providers and equipment manufacturers has been another factor in Yahsat's successful market penetration. The effectiveness of this approach has been built on the provision of customised services and dedicated account managers.
Yahsat's satellite Y1A has been successfully delivered in orbit and is providing satellite communications services for both governmental and commercial customers across the Middle East, Africa, Europe and South West Asia. The company's second satellite, Y1B, is currently in the final integration phase in France and will be launched in Q1 of 2012.
"Through its flexible switching capability between beams and advanced satellite design, Yahsat is now well equipped to handle emerging technologies and will continue to offer cost-effective satellite solutions," concludes Sharma.
The Frost & Sullivan Award for Market Penetration Leadership is presented each year to the company that has demonstrated excellence in capturing the fastest measured rate of change of market share within its industry. This Award recognises how fast a company increases its penetration of a market, in terms of revenues or units, as specified.
Frost & Sullivan Best Practices Awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
About Al Yah Satellite Communications Company PrJSC "Yahsat"
Yahsat (Yahsat.ae) provides hybrid satellite solutions (government and commercial) for broadband, broadcast, military and communications use across the Middle East, Africa and Central Asia.
Based in Abu Dhabi, and wholly owned by Mubadala, Yahsat is the first company in the Middle East and Africa to offer multi-purpose satellite services:
• YahClick - the satellite broadband service;
• YahSecure - the government satellite service;
• YahLink - the satellite connectivity service;
• YahService - end to end satellite solutions;
• YahLive - the satellite broadcast service.
Yahsat's first satellite Y1A was successfully launched in April 2011, and is preparing to launch its second satellite Y1B in the first quarter of 2012.
About Frost & Sullivan
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