The LinkShare Symposium West 2012 event draws over 400 attendees and offers three days of education and networking where advertisers, publishers and agencies meet face-to-face to discuss the latest trends in performance marketing and e-commerce.
“Nothing beats a face-to-face meeting with an advertiser to really get your business going in the right direction,” said Bryant Quan, chief executive officer, Slickdeals.net. “LinkShare Symposium is the forum to meet many different affiliate marketing partners and prospects in a short period of time and the industry information helps us see the bigger picture.”
The event is being held at the Intercontinental Hotel in San Francisco on January 17-19, 2012. This year’s theme,“Think Forward,” will focus on the latest e-commerce trends and how consumer behavior is evolving. Keynote speakers at LinkShare Symposium West 2012 are:
Andy Hoar, senior analyst, Forrester Research. Inc. Andy’s presentation,“Trends in Online Retail: 2012 and Beyond” will cover the latest information on holiday results, the e-commerce forecast in 2012 as well as the latest trends in social media, mobile and global e-commerce.
Bridget Brennan, CEO of The Female Factor, a consulting firm that helps companies improve their ability to successfully market to women. Brennan’s presentation,“Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers” will be based on her acclaimed book of the same title. Attendees will obtain insights on gender psychology, and the global trends driving women’s purchasing decisions. A book signing will take place following the session.
Additional Symposium West highlights include LinkShare University for Advertisers. This full day of education covers a range of performance marketing topics including how to grow your affiliate channel, optimizing affiliate marketing strategies and programs, and understanding key performance indicators and analytics.
The “DealMaker” networking sessions enable advertisers and publishers to meet face-to-face to strengthen strategic partnerships and create more profitable promotional opportunities. Additional networking time has been added to the agenda this year as well as an online system for scheduling face-to-face meetings. In addition, the “Last Call” networking session is an opportunity for participants to set up last minute face-to-face meetings to follow-up on discussions held during the conference.
“LinkShare Symposium West draws more attendees each year which speaks to the powerful brands and innovative publishers in the LinkShare Network,” said Yaz Iida, chief executive officer and president of LinkShare. “Growth of same-store sales in the LinkShare Network has consistently out-paced overall e-commerce and LinkShare Symposium Events are a key part of that success.”
More than 400 attendees are expected at LinkShare Symposium West 2012. LinkShare is the only major performance marketing network to hold two large scale networking events in the U.S. each year (Symposium East and West) as well as events in London, Toronto and Tokyo.
About LinkShare Corporation
LinkShare Corporation (linkshare.com) provides ecommerce businesses with a vast, high quality pay per action marketing network, along with expert consultative services and patented technology. LinkShare's cost-efficient pay per action (PPA) affiliate, search and lead generation campaigns acquire new customers, increase revenue and drive results. LinkShare clients are Fortune 500 and prominent companies doing business online, including J.C. Penney, 1-800-Flowers.com, American Express and Avon Products. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, London and Tokyo.
Headquartered in Tokyo, Rakuten is one of the world's largest and most comprehensive Internet service companies, providing leading services in e-commerce, portal & media, travel, financial services, and professional sports. Rakuten focuses on new business development and increasing its scope in order to improve and diversify service offerings. Rakuten is a publicly traded company in Japan (JASDAQ: 4755).
Kathy Keating, Blanc & Otus
P: 617-451-7355 / E: kkeating[.]blancandotus.com.