World-leading research company, TNS will merge its two entities in Poland: TNS OBOP and TNS Pentor. The formal merger is planned for early 2012 and will enable TNS’s clients to benefit from the expertise of both companies when addressing business challenges.
Managing directors of both the existing companies will join the board of this new entitiy. Piotr Kwiatkowski (currently managing director at TNS Pentor) will lead the new company, whilst Andrzej Olszewski (currently managing director at TNS OBOP) will become deputy managing director.
”TNS OBOP and TNS Pentor are clear leaders in the Polish market;” says, Piotr Kwiatkowski. He continues, „Consolidating our two companies will stregthen our presence in the market: ensuring that we are able to build the best teams to deliver outstanding insights to our clients on every assignment and offering exciting, challenging career paths for our employees. We are committed to ensuring that this new entity is the leading insights consultancy in Poland.”
TNS OBOP was founded in 1958 as OBOP (Ośrodek Badania Opinii Publicznej) and joined the TNS network in 1988. In TNS OBOP specialises in opinion and social research and offers a wide range of ad-hoc market research services.
TNS Pentor was established in 1991 and had strong connections with Research International, eventually merging in March 2010. Following the merger, TNS Pentor was able to draw on TNS’s established international expertise to offer its clients international research solutions and a truly international outlook.
This new entity will be based in the current TNS OBOP premises in central Warsaw.
TNS (tnsglobal.com) advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.
TNS is part of Kantar, one of the world's largest insight, information and consultancy groups.
Kantar (kantar.com) is one of the world's largest insight, information and consultancy groups. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.