India’s CRM market, which includes on-premise and cloud based offerings, currently stands strong with revenues worth over USD 111 million in 2011 and is forecasted to grow to USD 179 million by 2014, demonstrating a compounded annual growth rate of 17.4 per cent, according to a recent report from Gartner, a leading business intelligence and research firm. Looking to play a major role in this expected growth, Sage Software, the leading global supplier of ERP & CRM solutions to medium and large organizations, has seen a high level of demand for its integrated suite of CRM solutions like Sage CRM, Sage SalesLogix and Sage Accpac.
At present, some of the major challenges faced by Indian SMB’s include difficulty in identifying quick win, cross-sell and up-sell opportunities within current customer bases; inaccurate forecasting; too much time spent on administrative processes; lower sales conversion rates and shortfall is customer service delivery. Sage CRM is being offered more than just a software application as it is a business solution for all customer-centric processes. The solution covers every interaction with customers across the entire business and helps improve internal business processes, enables closer management of new and existing customer relationships, increases revenues and decreases inefficiencies and provides management with timely and reliable insight to guide decisions.
“The Indian market today has demonstrated a shift to being more customer-centric in nature, considering clients as valuable assets. During a recession, buying behaviour shifts changes and refocuses more than it declines. The challenge here is for businesses to adapt to the new reality and be able to take advantage of growth when the upturn happens,” said Vikram Suri, Managing Director, Sage Middle East and India. “This new found focus towards customer relationships has made Indian marketing and advertising specialists more aggressive than ever in running their campaigns. These campaigns and strategies have become increasingly sophisticated and have made use of newer technologies like the internet and social media.”
Sage Software offers highly customizable ERP & CRM solutions that easily conform to a company’s local requirements and helps solve business and operational challenges. The company has over 1800 customers in India for its CRM and ERP products, and maintains strong partnerships and ties with major customers in India across verticals like Banking & Financial Services, Information Service Provider, Advertising & Media, Travel, Commodities Exchanges. Sage’s world class, award-winning product portfolio includes ACT by Sage, Sage CRM, Sage Saleslogix, and Sage Accpac ERP.
“The vibrancy of the country’s economy, particularly in the SMB segment, gives us the confidence to say that the CRM segment will continue to grow in India. Taking advantage of this growth, we are offering the SMB segment a unique value proposition through our line of ERP and CRM solutions, something that our competitors do not have or have overlooked. Sage provides its customers with solutions that give our customers the flexibility to start small and scale up as the business grows,” concluded Vishal Kanal, Regional Sales Manager, Sage Software India.
Sage recently participated at ‘Technology for Marketing & Advertising 2011’ (TFM&A), India's only integrated marketing & advertising event, at the Nehru Centre in Mumbai, Maharashtra. During the event, Kannan Srinivasan, Product Manager - CRM Solutions, Sage Software, gave a presentation entitled, ‘Measuring CRM success – Show me the evidence’, where he talked about the significance of using CRM solutions and how it can help customers increase productivity and efficiency thereby impacting bottom lines. Jenit N. Ramaiya, CEO, Ambit Software, one of Sage’s key partners, also talked about the advantages and benefits gained from using Sage CRM solutions.