Rovi Corporation today announced a major update to its Rovi Advertising Network aimed at providing marketers with advanced tools for driving higher rates of engagement with TV advertising across set-top boxes, connected TVs, media players, game consoles and more. New features are designed to enable consumers to more fully interact with the products and services that interest them – from immersing themselves in related multimedia content and social networking activities, to requesting more information and making direct purchases. In addition to feature enhancements, Rovi is also continuing to expand the reach of its Ad Network, with new deployments on connected TVs and media players from Samsung and Sony. Currently, Rovi’s advertising services, products and technologies together reach more than 40 million households globally.
“The Rovi Advertising Network enables brands to not only utilize platforms that combine the visual appeal of TV advertising with digital metrics, but also deliver information at an opportune time when consumers are making decisions,” said Jeff Siegel, senior vice president of worldwide advertising at Rovi Corporation. “Eighty percent of respondents to our recent Smart TV study indicated they noticed the presence of ads, and a third of those chose to click on them. Having worked to establish a new viable ad channel, we are now focused on enhancing our network to help clients develop campaigns that drive higher levels of consumer engagement and results.”
Rovi Advertising Network Enhancement highlights:
• Rovi plans to introduce new targeting capabilities for identifying TV consumers based on a wide range of geographic, demographic and psychographic data. Expanded targeting can help advertisers reach their most relevant consumer audience segments, with capabilities that may include targeting by postal code, continent, direct marketing area, age, household income, or their genre-based searches, among other options.
• Rovi Advertising Network plans include the following:
o Supported by an in-house creative team, the Rovi Advertising Network plans to provide additional multimedia functionality to help advertisers extend brand engagement through pre-roll video insertion and the ability to embed long-form video within a dedicated advertiser portal to keep consumers engaged with the advertiser’s message instead of navigating away.
o Request For Information (RFI) support for click to call, email, and quick response (QR) codes within advertisements, designed to help generate new leads by enabling consumers to respond immediately using their remote controls, mobile devices, or online prompts.
o Social networking options for consumers to continue interacting with an advertiser’s brand and share information using popular sites, which in turn is designed to help advertisers deepen their consumer relationships and broaden their reach while gleaning key insights about target audiences and brand perception.
• Rovi is planning to include TV commerce capabilities to make it possible for consumers to immediately purchase product and services that are seen in and associated with related video programming, simply by using their remote control.
• Rovi is also bolstering ad measurement and reporting tools with some of the most advanced TV metrics available today, with the goal of helping advertisers glean key insights and evaluate, refine, and optimize ad spend with new evaluation metrics that are planned to deliver time spent, as well as unique impressions, conversions, and click-throughs based on census or sample metrics.
Rovi Advertising Network targets advertisers, agencies and brand marketers, providing highly measurable and interactive TV advertising options designed to reach an engaged consumer audience that is actively seeking live, recorded, on demand, cable or network programming. The network enables advertisers to make a consolidated media buy across multiple interactive TV platforms, including Internet-connected devices — set-top boxes (STBs), TVs and Blu-ray® Disc players, media players, game consoles and other OTT (over the top) devices — and leading service providers. Used by leading brands from a variety of industries including Carnival, Channel Four, and Bank of Montreal, the Rovi Advertising Network enables marketers to reach millions of TV viewers across the many platforms that comprise the TV entertainment experience today.
To learn more about the findings of Rovi’s two-phase study conducted with Nielsen profiling the connected device user and assessing the effectiveness of interactive advertising on the platform, visit the Rovi blog.
About Rovi Corporation
Rovi Corporation (rovicorp.com) is focused on revolutionizing the digital entertainment landscape by delivering solutions that enable consumers to intuitively connect to new entertainment from many sources and locations. The company also provides extensive entertainment discovery solutions for television, movies, music and photos to its customers in the consumer electronics, cable and satellite, entertainment and online distribution markets. These solutions, complemented by industry leading entertainment data, create the connections between people and technology, and enable them to discover and manage entertainment in an enjoyable form.
Rovi holds over 5,100 issued or pending patents worldwide and is headquartered in Santa Clara, California, with numerous offices across the United States and around the world including Japan, Hong Kong, Luxembourg, and the United Kingdom.
Forward Looking Statements
All statements contained herein that are not statements of historical fact, including statements that use the words "will" or "is expected to," or similar words that describe the Company's or its management's future plans, objectives, or goals, are "forward-looking statements" and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results and/or from any future results or outcomes expressed or implied by such forward-looking statements. Such factors are further addressed in the Company's most recent report on Form 10-Q for the period ended June 30, 2011 and such other documents as are filed with the Securities and Exchange Commission from time to time (available at sec.gov/). The Company assumes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release, except as required by law.