With the coming holiday season and Black Friday's notorious shopping frenzy comes a surge in counterfeiting crimes to which few businesses are invulnerable. Prepared for the battle, CONFIDA, an Austin-based counterfeit detection and intervention company, has officially launched its full line of products and services, with capabilities to develop relationships with small to mid-markets and enterprise sized corporations. Specializing in counterfeit transactions, CONFIDA offers detection and authentication products, hands-on service and customer education that collectively protect both businesses and their customers from counterfeit cash, credit cards, checks and ID cards. CONFIDA’s comprehensive solutions effectively help thwart the growing counterfeiting epidemic that costs businesses billions of dollars every year, impacting employees, customers and communities at large.
The technologies built into CONFIDA’s core product line are backed by powerful longstanding science that makes their offerings truly cutting-edge. Layering the effectiveness of several in each device creates a secure barrier between businesses and criminals attempting to pass inauthentic bills, credit cards, traveler's checks, money orders, driver's licenses and other government-issued ID cards and documents. Core product line includes ultraviolet (UV) detection, white light detection, infrared (IR) detection, magnetic ink detection, and high-powered magnification.
CONFIDA’s diverse fraud prevention products, like the Armor Platinum DV18, MasterScan Camera PD70, and Safeproof System SP99, are designed to fit the needs of any business to assist them in identifying counterfeit currency, credit cards and identification, including:
• Retail: Drugstores, Apparel, Auto Shops, Trade Shows
• Government: Courts, Town/City/Campus Police, Post Offices, Customs Offices
• Banking: Independent Banks, Credit Unions, Check Cashing Stores
• Service Providers: Restaurants, Medical Providers, Auto Repair, Salons, Taxi/Delivery Services.
Under the expertise and leadership of Danny Waxler, CONFIDA President and Founder, the product line is complimented by a comprehensive training program, a support team to provide advice on the latest financial crimes trends, and a sales force established in key cities around the country, to ensure personal interaction with and education of new customers.
“Feet-on-the-street selling is just as important as Rolodex calling and online marketing, because loyalty is earned from small business owners when they get to know who’s on the other end of the deal,” says Waxler. “That said, with our unique CONFIDA Lab videos and blog, our website is a true destination site developed specifically to empower our customers with the confidence, street-smarts, and unmatched products to safeproof their businesses one wallet at a time.”
CONFIDA’s warranty-backed devices come with a laminated Counterfeit Currency & Credit Card Detection Reference Guide, a training video (DVD), and 24/7 support. With a cutting-edge product line, unique customer support system and keen edutainment-driven marketing platform, CONFIDA is positioned to revolutionize how businesses, banks, government agencies and individuals alike actively protect their assets and identities. CONFIDA’s tagline, says it all: Safeproofing business one wallet at a time.
Established in 2008, CONFIDA (confida.us) is a fraud prevention company committed to reducing fraudulent transactions by spreading awareness and creating a nation-wide crime-fighting force. Danny Waxler, President and Founder, is a veteran of fraud investigations and financial crimes who has worked closely with Federal, State and Local Law Enforcement agencies combating the increasing number of financial crimes. Through his previous business, The Check Detectives, Waxler’s team of investigators was responsible for returning in excess of 10 million dollars in losses to his clients. Waxler's investigative model was recognized by numerous governmental agencies as being one of the most innovative and effective tools used to combat financial crimes.