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Audience Development Company Alphabird Acquires 'experiential' Social Video Platform Media Social - Acquisition broadens distribution capabilities across leading Social Video outlets - AlphaBird.com
Audience Development Company Alphabird Acquires 'experiential' Social Video Platform Media Social

 

PRZOOM - /newswire/ - San Francisco, CA, United States, 2011/11/04 - Acquisition broadens distribution capabilities across leading Social Video outlets - AlphaBird.com.

   
 
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Alphabird today announced that it has acquired Media Social, an early pioneer in the distribution of viral video marketing campaigns, for an undisclosed amount. Media Social has gained acclaim from agencies and national brands for delivering social video activation strategies centered on driving consumer engagement and interactivity.

The acquisition will bring together Media Social’s years of experience and strategic insights in the social video space with Alphabird’s Flight media platform to further empower brands and content producers in creating unique connections with consumers.

“Since inception, our goal at Alphabird was to build out and/or acquire companies that fulfill our vision of being a vertically integrated video audience development company, and we are now there,” said Chase Norlin, CEO of Alphabird. “Combined, Alphabird and Media Social, along with our recent acquisition of Placevine, we now offer the broadest array of social video activation strategies on the market today.”

“Alphabird’s philosophy and approach was highly complementary to ours,” added Media Social founder Rome Viharo.” It's an alignment of technology platforms, knowledge, and an understanding of the myriad distribution strategies available in online video.."

Media Social was launched in 2008 by Viharo and Maf Lewis, whose team has run successful YouTube strategies for global brands. Beginning immediately, Alphabird will execute on the planned integration of the two companies’ products, customers and employees that will deliver increased value for media buyers, online publishers and audiences.

As a result of the acquisition, Alphabird now has offices in the UK, New York, San Francisco and Los Angeles.


About AlphaBird

Alphabird is a vertically integrated audience development company that guarantees targeted, engaged audiences for online video on a performance basis. Alphabird was an early pioneer in the distribution of Click-To-Play video content and has delivered tens of millions of engaged viewers for major studios, agencies and Fortune 1000 brands.

The AlphaBird investor group is led by Joe Abrams. Abrams co-founded Intermix in 1998, the predecessor company to MySpace, which was sold to News Corp. in 2005 for $580 million. In 1983, Abrams co-founded The Software Toolworks, Inc., a publicly held developer, publisher, and distributor of educational and entertainment software, which was sold to Pearson, Plc. in 1994 for $462 million.

About Media Social

Media Social was launched in 2008 by Rome Viharo and Maf Lewis, whose team has run successful YouTube strategies for global brands. Run by noted social media guru and TED speaker Rome Viharo, the company has worked behind the scenes of some of the Web’s most prestigious advertising campaigns. Media Social partners with top agencies, brands and studios to develop and implement social or viral media strategies and content.

 
 
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Agency / Source: AlphaBird, Inc.

 
 

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Audience Development Company Alphabird Acquires 'experiential' Social Video Platform Media Social

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Contact: Chase Norlin - Alphabird.com 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any AlphaBird, Inc. securities in any jurisdiction including any other companies listed or named in this release.

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