LinkShare today announced significant growth in its performance marketing network as new advertisers and publishers turn to the company’s software and services to seize the growing e-commerce market, which is expected to reach $278.9 billion in 2015.
Specifically, LinkShare reported overall same store sales were up 41 percent year-over-year in the third quarter of 2011 far outpacing the overall growth of e-commerce which is forecasted to be 10 percent through 2015.
“As more advertisers and publishers join the LinkShare network, it’s clear that performance marketing is a key driver of e-commerce growth,” said Yaz Iida, chief executive officer and president of LinkShare. “LinkShare’s exponential sales growth across a range of product categories further demonstrates the value of the performance marketing channel within the overall online marketing mix.”
Additionally the company reported signing 223 new brands in 2011. The latest advertisers to join the network offer significant commission opportunities for publishers and represent both new and established brands spanning a wide range of product categories including: apparel, shoes and accessories, consumer goods, and health and beauty. Some of the more recent brands to join the network are: Shanghai Tang, Superdry, Molton Brown, Dylan’s Candy Bar, and Starbucksstore.com/.
Of the 223 new brands, 172 use LinkShare technology and educational offerings to manage their own affiliate marketing channel. This service offering, called LinkShare Exchange, includes a complete set of advanced affiliate program management tools and reporting features, which are accessed through an easy to understand dashboard.
About LinkShare Corporation
LinkShare Corporation (linkshare.com) provides ecommerce businesses with a vast, high quality pay per action marketing network, along with expert consultative services and patented technology. LinkShare's cost-efficient pay per action (PPA) affiliate, search and lead generation campaigns acquire new customers, increase revenue and drive results. LinkShare clients are Fortune 500 and prominent companies doing business online, including J.C. Penney, 1-800-Flowers.com, American Express and Avon Products. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, London and Tokyo.
Headquartered in Tokyo, Rakuten is one of the world's largest and most comprehensive Internet service companies, providing leading services in e-commerce, portal & media, travel, financial services, and professional sports. Rakuten focuses on new business development and increasing its scope in order to improve and diversify service offerings. Rakuten is a publicly traded company in Japan (JASDAQ: 4755).
Kathy Keating, Blanc & Otus
P: 617-451-7355 / E: kkeating[.]blancandotus.com.
Follow us on Twitter @LinkShareblog